OUR IDENTITY

We make brands – with all our passion. We create a culture of enjoyment – with full enthusiasm. And we shape markets – with good ideas and innovative products. That's what drives us. That makes us successful. That unites us. 

We know that the world is changing. That's why we don't rest on our laurels. We curiously expand our knowledge, actively shape our environment and keep an eye on the future. It is important to us to work together in a focused manner and find sustainable solutions together. We value different perspectives and see diversity as an opportunity. This promotes respectful cooperation. And that makes us a reliable anchor for our partners. 

WE STAND FOR UNITED DIVERSITY

Many brands, one passion. Many perspectives, one point of view. Many ideas, one vision. Many locations, one position. In two words: united diversity. This mission statement is representative of our company and our corporate culture, which is one of our corporate success factors alongside a clear strategy, a great team and strong brands. Our corporate culture with the mission statement "united diversity" is based on the values of respectful, focused and creative, which are anchored in our DNA.